Hollow Eve Festival 454/Shops

The Hollow Eve Festival is an annual event. This page documents the shops and games open during the Hollow Eve 454 festival (2025).

Overview

• Shops that are brand new (or have new inventory) are indicated in bold.

• Attendee Gift: heraldic knackstone

To claim your gift: CLAIM HOLLOWEVEGIFT

• Immediately on arrival to the festival grounds, you will find a table to purchase your invitation(s) and a barrel to purchase fast travel on the dolphins. This and the nearby rooms are available to all players, no ticket to the event is required. Tickets are required to go through gates, turnstiles & alleys that lead off the docks.
• Greeters will be seen wandering throughout the festival periodically, offering help with where to find things and handing out gifts.

Roaming In Any Section

Room	Entrance	Shop Name	Inventory	Restrictions	Shop Done	Items Done
roaming	Zasele	Seamstress Zasele	tasks; gives task-specific Outfitting instructions for each turn-in		Yes	Yes
roaming	Poltu	Dealer Poltu	tasks; gives task-specific Forging instructions for each turn-in		Yes	Yes
roaming	Bradyn	Mechanic Bradyn	tasks; gives task-specific Engineering instructions for each turn-in		Yes	Yes
roaming	Nezhiri	Potion Peddler Nezhiri	tasks; gives task-specific Alchemy instructions for each turn-in		No	Yes
roaming	Dorhum	Researcher Dorhum	tasks; gives task-specific Enchanting instructions for each turn-in		No	Yes
roaming	Darkbox	Darkbox	game; prizes in 454 look to be the same with possibly a few material additions		Yes	Yes
roaming	Rothov	High Enchanter Rothov	food enchantment for weapons		Yes	Yes

Overview Maps

• Andreshlew guides can be found at many intersections on the festival grounds to help guide you to shop and landmark locations for a small fee.
• Offsite maps can be found here:

• The 436 DRService map can be found on DRService.
• Kythryn's 450 maps can be found here:

• Docks, Palace Road, Dock Walk & Pearl Road
• Falashtan & Suporni Kavmalitan

• See instructions below before editing this table.
• Please check shop inventory before confirming if inventory is accurate/complete
• Bolded shops have new and/or updated inventory.

Island Sections

Dockside of the island

Docks, Palace Road & Sinuous Shore Road

Room	Entrance	Shop Name	Inventory	Restrictions	Shop Done	Items Done
room 1	wide table draped with a gold-embroidered purple cloth with a couple of things on it	HE Invitation Table	HE invitations, fast travel options		Yes	Yes
room 2	the Gallaenia	Gallaenia	bank services tied to the Crossing account; Andreshlew Post Office		Yes	Yes
room 10	down the alley silver door	Crimson Dragon Gaming	game		Yes	Yes
room 10	<in the room>	Shadow Forger Zentham	replaces lost ecospheres		Yes	Yes
room 98-102	cave opening	wee teardrinker hunting			N/A	Yes
room 70-75	hillside path	cloud eel hunting			N/A	Yes
room 76-82	garden gate	brine shark hunting			N/A	Yes
room 11	driftwood shed	Capture the Bag	autoloot containers (some rare materials)		No	Yes
room 11	luxurious jacquard tent with elaborate embroidery	Highway Robbery Redux	clothing, toys (some rare materials)		No	Yes
room 11	brick cottage adorned with flowers and a hanging wooden sign	The Upper Crust	Weapons that look like food		Yes	Yes
room 11	cream-colored building	Two Doors Down	housing doors		No	Yes
room 12	red tent painted like a barn	Farm in Arms	armor, weapons		Yes	Yes
room 12	black caravan	Nectar of the Wisp	glowstick lights		Yes	Yes
room 12	black canvas tent	Relief in the Dark	Housing door options and customizations	Estate Holders	No	Yes
room 12	sandstone bookstore	Tomes of Lore	scholarship training books (some rare materials)	Cleric*, Paladin*	No	Yes
room 13	series of sandalwood caravans	Hollow Eve Festival 454 Auction	unique items		No	Yes
room 13	in the room	Pishuna Ithniwe	chocolate, so much chocolate		Yes	Yes
room 14	multi-colored wool pavilion	Curiosity Kilt The Cat	Kilts, sporrans, and associated clothing		No	Yes
room 14	wide tent	Hair Apparent	hair accessories; cambrinth (some rare materials)		No	Yes
room 14	lifesculpted coral cafe	Riptide Roasters	Various coffee drinks		Yes	Yes
room 14	plain pine shop	Wally's World of Walls	home rare-material walls		Yes	Yes
room 15	in the room	Tailor Ichea	modifies the HE439 gift		Yes	Yes
room 15	opulent wide building	Saidakyp of Andreshlew	Item Registration, alterations, Esteemed Tinker Mishli		Yes	Yes
room 15	domed hall	Craftsmen's Academy	rentable crafting rooms; alchemy supplies		Yes	Yes
room 15	canvas tent	Famous Last Words	word-themed ranged weapons		No	Yes
room 15	bright pink tent	Gum As You Are	Chewing gum, gum stackers, and random gumballs from the hopper		No	Yes
room 15	stucco cottage	Hero To Go	armor, containers, clothing & jewelry (some rare materials)		No	Yes
room 15	low building	Hide and Silk	clothing & jewelry (some rare materials), housing		No	Yes
room 15	multi-roomed tent decorated with colorful wreaths of dried flowers	Town and Country	housing: exterior decorations		No	Yes
room 16	white gazebo	Don't Spill The Tea	game		Yes	Yes
room 16	rambling shop	A Knight at the Club	rare-material containers, clothing & jewelry		Yes	Yes
room 16	large forest-green wagon painted to look like a giant meadow	Butterfly Meadow	butterfly themed clothing (some rare materials)		Yes	Yes
room 16	black canvas tent	NightMares	horses: tack; barding (some rare gems)		No	Yes
room 16	clapboard emporium	Shimmers of Silver	item-hiding clothing & jewelry (some rare materials)		No	Yes
room 16	candy-striped tent	Suite of Sweets	food-themed floating jewelry, magical foci & jewelry (some rare materials)		No	Yes
room 17	cramped shack	Bobbing for Lamprey	game		Yes	Yes
room 17	yeehar-skin tent	Hashal's Haven	cambrinth, rare-material clothing, containers & jewelry		No	Yes
room 17	tidy black tent	Shades of Night	Verby clothing, containers, feature/hair jewelry (some rare materials)		No	Yes
room 17	entrance to a spherical hovel painted to resemble a moongate	The Future is Now	Moon Mage divination tools (some rare materials)		Yes	Yes
room 17	silk-trimmed tent	The Perfect Rose	rare-material clothing & jewelry		No	Yes
room 17	small shop offering curiously clicking clockwork contraptions in its window	Tick Tock	rare-material orlogs		Yes	Yes

Dock Walk & Pearl Road

Room	Entrance	Shop Name	Inventory	Restrictions	Shop Done	Items Done
room 18	rickety shack	Bad Buoy Tattoos	tattoos		No	Yes
room 18	standing in the room	cheerful Elven peddler	giftwrap your items		Yes	Yes
room 18	cobwood pavilion	Crafts of the Spider	Clothing & jewelry featuring wildlace, negerith & other rare materials		No	Yes
room 18	pitch-black tent	Frost in the Void	Atmo clothing and containers made from voidfrost fiber fabrics		Yes	Yes
room 18	cake-shaped shop	Never Too Late Once More	wedding-themed clothing & jewelry (some rare materials)		No	Yes
room 19	wooden shack	Amylia's Attic	rare material clothing		No	No
room 19	snug brown shop with a book-shaped sign	By the Book	book-themed containers, jewelry; housing desks		No	Yes
room 19	coral and sandstone building	Seat of Unification	building housing 5 arches for the Merelew Factions; 900 faction points to enter an arch; Interpreter Brynsui for learning to speak Asaran	Merelew faction reputation	Yes	Yes
room 19	plain canvas tent	Heavenly Entrances	housing: door ornaments		No	Yes
room 19	cozy shop with a picnic basket-shaped sign	The Hampery	Filled ~fancy~ picnic baskets.		No	Yes
room 20	crimson tent painted with leaping flames	Clothes By Any Other Flame	firestorm finished clothing		Yes	Yes
room 20	vine-covered cottage	Garden Party	garden-themed cambrinth		No	Yes
room 20	white pavillion	Limited Treasures	periodic limited, high quality items		No	No
room 20	cypress wagon painted with elaborate knotwork	The Storied Spiral	Clothing and jewelry with shesegri patterns		Yes	Yes
room 20	lofty shop	Trees Four Walls	rare material home walls		No	Yes
room 21	web-covered ziggurat	Accents for the Arachnophile	spider-themed clothing, cambrinth, sanowret crystals, brawling gear, containers, jewelry & housing (some rare materials)		No	Yes
room 21	vine-wrapped greenhouse	Adaptive Botany	Embrace of the Vela'tohr modifications	Empath	Yes	Yes
room 21	trio of web-covered wagons	Arachnomancy	Arachnomancer Morrelo (arrival messaging), Elven arachnomancer (spell prep messaging) & Undertaker Gesian (depart messaging)		No	Yes
room 21	tabby-striped tent	Crypticats	Cat themed jewelry, clothing, and kitten homes		No	Yes
room 21	sturdy hut with a pink fish-shaped door	The Laughing Nomlas	fishing; containers; skinning knives (some rare materials)		Yes	Yes
room 21	coral facade	The Unwritten Library	Writable books		No	Yes
room 22	the Dolefaren	The Dolefaren	inn with food & drink		Yes	Yes
room 22	white building	Affair of the Art	home wall hangings		No	Yes
room 22	large building	Dark Delights	food, food-themed containers		No	Yes
room 22	elegant shop adorned with leaves and a brown awning	Everlasting Beauty	makeups, rare-material containers		Yes	Yes
room 22	salt-stained teak wagon	Fussbudget Furnishings	Housing furniture (some rare materials)		Yes	Yes
room 22	brightly colored tent with a lion's maw for an entrance	Plush and Nonsense	toys		No	Yes
room 23	cozy cottage	A Knight in Shining Scholar	rare material clothing & containers varying verbs based on skill		No	Yes
room 23	pine shack	Country Style	clothing		No	Yes
room 23	tall building	Pane in the Glass	home windows		No	Yes
room 23	silver tent	Tower of Terror	semi-customizable rare-material shields		Yes	Yes
room 23	small shop shaped like a giant hamster cage	Wheel or no Wheel	rodent home pets		Yes	Yes
room 24	stone building	Bam Bam's	Blunt weapons		No	Yes
room 24	boxy structure	Familiar Treats	Familiar treats, rare-material containers		Yes	Yes
room 24	whitewashed shed adorned with flowers and climbing vines	Garden of Plenty	rare material Alchemy tools, herb containers		Yes	Yes
room 24	white and blue cozy shop	In The Snow	weather changing cloaks (some rare materials)		Yes	Yes
room 24	dragon-painted green stall	Jade Dragon Jewelers, Island Collection	Estate Holder jewelry	Estate Holders	Yes	Yes
room 24	sturdy shack	Stuff It	containers (some rare materials)		No	Yes
room 25	sandstone hall	Crown and Anchor	game		Yes	Yes
room 83	nearby shrine	Andreshlew Holy Shrine	Pilgrim's badge-aligned altar, location you depart to		N/A	Yes
room 26	large gathering hall	Andreshlew Gathering Hall	free food & drink		Yes	Yes
room 26	pale-green wagon	A Walk in the Park	clothing, picnic baskets (some rare materials)		No	Yes
room 26	lurid red canvas tent painted with white dice	Funny Bones	weapons; dice		No	Yes
room 26	snug cottage	Granny's Knot Spot	clothing, jewelry, containers (some rare materials)		No	Yes
room 26	white house	In the Elements	rare-material clothing		No	Yes
room 26	flimsy wooden stall	Signs of the Times	signs		No	Yes
room 27	white-marbled pavilion	Andreshlew's Grand Raffle	occasional raffle events		No	Yes
room 27	royal blue tent	Edword's Fripperies	men's clothing (some rare materials)		No	Yes
room 27	multi-roomed tent	High on the Frog	weapons, armor, shields, clothing & jewelry (some rare materials)		No	Yes
room 27	primitive whalebone lodge	Idon Abide the Ten	Kaldaran versions of the Thirteen: prayer mats, weapons, cambrinth, other god-themed items, wedding jewelry		No	Yes
room 27	tapestry tent	Pi'rasha's Pins	cloaks & cloak pins (some rare materials)		No	Yes
room 27	frost-covered shop	A Quick Bite	meat preservation containers for Ranger companions (some rare materials)		No	Yes

Falashtan side of the island

Falashtan & Suporni Tomerszentani

Room	Entrance	Shop Name	Inventory	Restrictions	Shop Done	Items Done
room 28	colorful building	Eluned's Dreams in Flesh	tattoos		Yes	Yes
room 28	stonework shop	Gearanimals	home clockwork-themed pets		No	Yes
room 28	lavender wagon	Lavender and Lace	color-shifting and reversible clothing in shades of purple, with rare materials		No	Yes
room 28	rounded yurt	Mighty Pillows	verby cushions to sit on		Yes	Yes
room 28	painted caravan	Tools of the Trader Redux	Trade themed clothing, containers, feedbags, contract cases, and abacuses. Some rare meterials.		No	Yes
room 29	narrow tent	Acaph's Acquisitions	Sets of armor with tabards, sheaths, accessories		No	Yes
room 29	log building	Beard In Action	Beard jewelry (waxes and oils)		Yes	Yes
room 29	multicolored silk tent	The Eclectic Eccentric	housing; clothing		No	Yes
room 29	white shop	Floors for Thought	home floors		No	Yes
room 29	black hall	The Haunted House	home decor		Yes	Yes
room 30	festive spun rainbow tent	Aerial Artistry	body paint, masks, furniture		Yes	No
room 30	canvas pavilion	Creature's Pet	home pets		Yes	Yes
room 30	walnut wagon painted with dancing teacups	Tea for Tamsine	weapons; shields; tea sets; home kitchen-themed furniture		No	Yes
room 30	enclosed gazebo of gold-plated haon etched with semidemiquaver notes	The Musiceum	rare-material instruments		Yes	No
room 30	brick building	What A Steel!	customizable weapons		Yes	Yes
room 31	white building	Furever Homes	pet homes, some rare materials		No	No
room 31	velvet-draped stall	Jewelry in Phases	moon-phases jewelry with rare materials		Yes	Yes
room 31	sky-blue spire	Skyward Bound	wings		No	Yes
room 31	large oak wagon reinforced with iron riveting	The Other Siegery Shop	siegery pieces, clothing & containers (some with permanent "wax labels")		No	Yes
room 32	elegant boutique with a thatched roof	Cause for Locket	portrait lockets		No	No
room 32	colorful tent covered with painted flowers	Floral N Hardy	scented metal flowers and flower preserving vases		No	No
room 32	soot-streaked flamethorn wagon	Hunka's Burning Love	portable stoves; burnable fuel; food cooking gear		No	Yes
room 32	grey structure	Witchery	voodoo dolls, witch themed clothing, masks, and floating jewelry		No	Yes
room 33	soaring multicolored silk pavilion	The Emperor's New Robes	rare-material clothing		No	No
room 33	small shack	Greetings For Sale	greeting cards for use with the mail system		No	Yes
room 33	sturdy shed	Pack to Basics	customizable containers		No	Yes
room 33	stark white canvas tent painted with a large red eye	The Eye of Power	cambrinth body parts		Yes	Yes
room 34	gigantic tapestry tent with multicolored banners flying	All the King's Men	clothing (some rare materials)		No	No
room 34	cozy bungalow	Jynli's Cattery HE Wing	cat home pets		No	Yes
room 34	large hall	Only The Holy	rare-material containers		No	No
room 34	wooden chuckwagon	Pita Pan	kitchen-themed weapons, armor, shields & clothing		No	No
room 34	pebbled path leading into a small amphitheater	Stupid Terrestrian Tricks	game		Yes	Yes
room 35	canvas tent	Cowsmoopolitan	cow-themed weapons, armor, shields, containers & clothing		No	No
room 35	brick boutique	The Eyes Have It	eye-themed toys		No	No
room 35	rustic cabana	Field Fashion	rare-material clothing		No	No
room 35	stately black caravan	Finer Things	rare-material jewelry, clothing & containers; Finest Box of Gems game		Yes	No
room 35	grey structure	Obscured Visions	various types of item hiders in the forms of clothing, containers, and jewelry		No	No
room 36	multi-roomed canvas tent	The Clerks' Collections	Trader shop & caravan gear		No	No
room 36	canvas pavilion	The Gear Shop	verby clothing and accessories		No	Yes
room 36	elegant emporium	Looty Booty	rare-material jewelry		No	Yes
room 36	square building	Nobody's Vault But Mine	vault furniture		No	No
room 36	sturdy lean-to	Shadows and Secrets	Clothing, lockpick rings, hidden sheaths, component pouches, dirt stackers (some rare materials)	Thief	Yes	Yes
room 36	otter den	Sea Otter Smash	game		Yes	Yes
room 37	white velvet tent flying bright blue banners stitched with silver roses	Farhana's Island Exquisites	clothing (some rare materials)		No	No
room 37	sunny-yellow tent	Masquer Aid	Immortals costumes		No	No
room 37	large canvas tent with black banners	Sable's	clothing; feature changing masks; wings; tabards		No	No
room 37	large steel-banded wagon	Sputkin's Splendors	spell scrolls; rare-material weapons; lockable containers; clothing; jewelry; Cleric gear & prayer mats		Yes	Yes
room 38	ramshackle tavern with a jackal painted on the oak door	Eylhaar's Rest	dartboard, bar merchandise, expensive drinks		Yes	Yes
room 38	dilapidated oak fortuneteller's cart	Illusory Directions	ichor, cambrinth, rare material dice and worn knives		Yes	Yes
room 38	souvenir shop	Lances and Roses Souvenir Shop	weapons; dolls; ribands		Yes	No
room 39	half-timbered shop	Knotty Pirate	clothing, toys (some rare-materials)		No	No
room 39	poppy-red tent	Natural Halberd	Polearms		No	Yes
room 39	opluent pavilion	Storms of Silk	Elothean themed sets of clothing, jewelry, and armor	Premium	No	Yes
room 39	tiny hut	Tiecoon	Foldable neck cloths		Yes	Yes
rooms 91-97	cavern opening	Andreshlew Cave hunting	rockclaw lobsters, decomposing Merelew and nacre-plated Torbisan decapods		N/A	Yes
room 40	cozy bungalow	Bows Know Toes	toe rings and toe bows		No	No
room 40	white cottage covered with flowering vines	Flower Power	flower-themed weapons, armor & shields		No	No
room 40	brown wool tent	Kimme's Oh Noes!	kimonos (some rare materials)		No	No
room 40	makeshift wagon	Makeshift Killing Supplies Annex	weapons		Yes	Yes
room 40	grey building with a white tile roof	Soulful Trinkets	anloral pins		Yes	Yes
room 41	in the Saphtinagi room	Undertaker Grichye	death depart messages		Yes	Yes
room 41	side passage game rules in room #47	Water Tunnel Race	game		Yes	Yes
room 50	in the Rubtanagi room	Wierge	arrival & departure messages		Yes	Yes
room 51	in the Raldtanagi room	rusted mechanical fortuneteller	game		Yes	Yes

Suporni Kavmalitan

Room	Entrance	Shop Name	Inventory	Restrictions	Shop Done	Items Done
room 52	barnacle covered Drogor shrine	Drogor Shrine	occasional Capture the Critter game			Yes
room 53	russet canvas tent painted with gold rings	Don't Miss A Ring	customizable signet rings		No	Yes
room 53	painted wooden structure	Hidden Treasures	piñatas		No	No
room 53	silk tent	Simply Essential	Gem pouches, hair brushes, flints, and carving knives		No	No
room 53	stately shop	Spinning Down the House	floating jewelry		No	No
room 53	dark grey tent	Tougher Than Weather	weather changing containers, clothing & umbrellas (some rare materials)		No	No
room 54	parchment-colored tent	Comedy of Letters	customizable stationery and stationery stackers		No	Yes
room 54	stone building	Dress for Success	clothing, containers		No	No
room 54	half-timbered cottage	Ohnomo's Kimonos	Customizable verby Kimonos, some with rare materials.		No	No
room 54	cedar-trimmed bungalow	Raw Silk	kimonos (some rare materials)		No	No
room 55	multicolored tent	Behind the Mask	Masquerade masks and clothing		No	No
room 55	painted tent decorated with stylized bottles	Bottles of Trouble	terrariums with miniature creatures		No	Yes
room 55	russet-brown tent	Cloudwalker's Smoke Shop	Tobacco, cigars, cigarillos, containers for all three, pipes, and flints		No	No
room 55	gleaming mahogany caravan inlaid with an elaborate compass design above the door	Rizadi's Outfitters	color & pattern changing clothing		No	No
room 55	iron-domed building	Tieheq with the Thirteen	Alaudian pantheon prayer mats & jewelry; high capacity cambrinth, limited cambrinth clothing; weapons		No	Yes
room 56	wooden cabana	Cup It!	slings & ammo		No	Yes
room 56	oval driftwood hut painted with a variety of unblinking eyes enter the oval hut	Eye Spy	rare material eyewear		Yes	Yes
room 56	squat white hut	If You Beard It	beard jewelry		No	Yes
room 56	canvas tent	Odiferous Ornaments	lower class clothing		No	Yes
room 56	elegant white pavilion	Wedding Belles	Wedding themed rare gems, jewelry (some gem-setting), clothing (some color-changing)		No	Yes
room 57	pine cabin with a thatched roof	Bar Homebug	bar themed home furniture		No	Yes
room 57	bright white brocade tent patterned with embroidered dancing bears	Chuffed To Be Stuffed	toys for lead pouches		Yes	Yes
room 57	stone cottage	Seamwright's Fancy	Rare material clothing with verbs that show off accent features		Yes	Yes
room 57	stately shop with a white cloth-covered doorway	The Photash School of Butlery	butler home pets		Yes	Yes
room 59	blue canvas tent	Jumping Jack's Sashes	cloth sashes (some rare materials)		No	Yes
room 59	simple wagon with a sign scrawled next to its entrance	Skin Art by Jaecinda	tattoos		Yes	Yes
room 59	cozy shop	Sofa So Good	home couches		No	Yes
room 59	brightly painted barn	The Stylish Stallion	containers; horse tack (some rare materials)			No
room 59	half-timbered boutique with a tiled roof	Who Clothes There?	clothing		No	Yes
room 60	fish-shaped tent	The Contented Sole	footwear		No	Yes
room 60	sunny yellow pavilion	Just Wanna Have Sun	rare material clothing		No	Yes
room 60	brick building	Less is Mortar	home furniture walls		No	Yes
room 60	blue and green painted cottage	Proud as a Peacock	rare material clothing		No	Yes
room 61	oilcloth tent	Basimah's	weapons (some rare materials)		No	Yes
room 61	garish caravan with coral stalactites hanging from the roof	Reinventing the Wheel	Trader caravan upgrades		Yes	Yes
room 61	wooden wagon hung with several silver chains	Ritual Addiction	rare-material ritual foci; targeted magic foci; sanowret crystals		Yes	Yes
room 61	ocean blue tent	The Glass Bubble	aquariums		No	Yes
room 61	small driftwood tavern covered with vines and dust	The Lost Tavern	expensive booze	premium	Yes	Yes
room 62	snug cabin	Cry Me A Quiver	quivers worn in various locations		No	Yes
room 62	stone emporium	In The Hair Tonight	hair decorations		No	Yes
room 62	large canvas tent	More Tool You	crafting tools (some rare materials)		Yes	Yes
room 62	pink and purple structure	Tastelessly Tacky	weapons; armor; containers; clothing		No	Yes

*This restriction does not apply to all rooms.

Shops Being Retired

The following shops have been announced as likely not returning next year. If you're interested in any of the wares, you might want to buy them now!

• Clothes by Any Other Flame
• Creature's Pet
• Makeshift Killing Supplies Annex
• Soulful Trinkets
• Tiecoon
• Tower of Terror
• What a Steel

Instructions for Editing Shop Tables

Please do not check these columns unless you have personally verified the information.

"Shop Done" means:

• All of the inventory and prices are listed
• Inventory and prices are for the current version (some shops have more than one version with different inventory or prices)
• Store At A Glance has been completely filled out (including the item types)
• All items have at least a basic link.
• Rotating: This shop has rotating stock that may be missing.
• Limited: This shop has limited stock that may have sold out before archiving.

"Items Done" means:

• Every item in the shop has been blue-linked and completed fully. This is now handled automatically by the template.

Use the following code for the shop list:

{{fest|room|entrance|shop name (true name)|shop name (display)|inventory|restrictions|done?}}

Genie Automap

Genie users can download the current map from the map repository. They can navigate to specific shops by typing #GOTO followed by the shop name. (If the shop's name begins with The or A, omit that.)