| >IIRC, organic reach by fans of DR sharing posts made by DR does notably better for clickthrough than paid ads.|
I've been hands on with some of the DR Facebook posts for a while, and while I can't speak to the paid ads part (higher up than me for that), but...
I can definitely say that these more recent posts about F2P where people engage with them (liking, sharing, commenting) has made a VERY noticeable impact in getting others engaged, including former players. I'm not a fan of FB thinking they know what I want to see or not, but posts that have high engagement do get "seen" more.
If you don't follow us on Facebook yet, please consider doing so. If/when you do, be a part of the community there! Even if it's just clicking like, it does provide a boost.